The Llbraiy Beacon
St Paul Public Librae
Volume VIII JANUARY - JUNE, 1936 Numbers 1-2
THE BUSINESS MAN AND THE PUBLIC LIBRARY
"Find it in books" is a slogan for every business man, executive or
employee, for in business books will be found information and ideas that
will help him to enlarge his business.
In the business books of the Public Library the advertising man will
find suggestions for a good advertising program, and the man who has a
new product to market will find tested methods of selling it to the public.
If a man wants to know what appeal to make to certain groups of
people in order to sell his goods, he will find that information worked out
for him in the discussion of the actual experience of successful companies.
Tested sales letters that have brought satisfactory results to concerns in
many lines of business show him how he may use this information to his
The accountant who wants suggestions for hotel accounting, for a
fire insurance company, for firms engage