Emma Mueller is wearing a dress trimmed with cranberries and dried fruits from Mueller & Company grocers. She wore the outfit at the Merchants Carnival in Rochester.
Gertie Miller is wearing a costume representing the Dodge Lumber Company at the Merchants Carnival. Her dress is decorated with wood shavings and millwork.
Maude Elliott is wearing a costume representing the Olmsted County Democrat at the Merchants Carnival. This newspaper was published by Elliott and Son. Her dress is decorated with various paper items.
The Merchants Carnival featured local Rochester businesses in an early ""trade show"" format. Employees from each business dressed in costumes decorated with items from the business.